Why colour matters in choice of car

Buyers keen to explore beyond primary colours must br ready to dig deeper into their pockets

  • It is wise to assume that colour is a consideration when looking yo buy a car Wether it is the top or bottom item in the list, is a different story. If you are like my friend Edna you’d probablybuy a pink car — or paint the car pink post acquisition. Why? Because nothing screams bold, sassy and confident… Like a pink automobile — if the person behinf the steering wheel is a woman. On the other hand, if you arr like Charles, a former colleague, your preference would be ‘a big black car’. Let’s skip the ‘big’ part for a moment.”Blacl is manly,” he says. Is it? Those other colours are fpr sissies, right? No? Whatever your motivation it is worth consider the colour of the cat you intend to buy. This is not say that the engine perfomance is pegged on the colour. Disclaimer: a car’s acceleration, torque, grip and reaction time have nothing to do with its colour. But first, when people look at your car the first thing they will see is colour. If being told, :You have a beautiful car’ tickles your fancy then then you could get a car that will be easy on the eyes. And that means leaving behind less exhilarating black and white and exploring beyond primary colours. It is not uncommon to spot a turquoise car on the streets nowadays. In Nairobi, barely a day goes by before one spots a maroon car (colour savvy ladies will say ‘burgundy’ or ‘wine-red’). And then there are colours that can only be explained within the colour spectrum. You know, colours that look like three different shades of a primary colour. These hues increase chances of beung spotted. This could be both good and bad. If you are meeting a friend somewherethe chromatic colours will make it easy for them to identify your car and quickly come over. Pray to God that you don’t have enemies hunting you down because they will also quickly spot your car. Beauty aside, a car’s colour will also determine its price. Therefore it will have a similar effect on the car’s residual value — if you’ll ever consider or pricing it away. Data is limited on the particular colours that fetch higher prices in Kenya. However,, the neutral colours, black, silver, grey and white, have been shown to be pocket-friendly hence their dominance on Kenyan roads.
  • White is by far the comm-onest. How would you know? If you scan through traffic on any Kenyan road at any given time you will likely find that white makes up about 50 per cent. The upside of thr neutral colprs is that theu are likely to givr you car that is golden in colour. Cars with neutral colours are relativel cheaper. Paint work for these cars are also cheaper comparrd to chromatic colours. This may have sometime to do with market forces of demand and supply. If your car is white you will benefit from the colour’s temperature regulating properties. It id a well-known fact that white reflects morr of the sun’s rays than any other colour, thereby exhibiting slow interior heating — especially on hot days. Black has the opposite effect. The downside to neutral colours is that thieves would most likely target the car.
  • The Association of Kenya Insurers (AKI), citing data collected in 2017, found that 51 per cent of stolen cars reported by clients were white on colour. Silver, black, blue and grey, in that order, also made it in the list of cars frequently stolen.

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