The secret of success of everyperson who has ever been successful lies in the fact that:
They formed the habit of doing things that failures do not like to do.
It’s just as true as it sounds and it’s just as simple as it seems. You can hold it up to the light, you can put it to the acid test and you can kick it around until its worn out, but when you are done, it will still remain the secret whether or not we like it.
It single-handenly explain why highly-qualified and experienced professionals go into a business or profession with seemingly every prerequisite for success only to end up as disappointing failures at best, while others have achieved outstandibg success in spite of many real to exhaustively discuss here. And so, since our success in every endeavour lies in our ability to persuade others to what we would like them to do, let’s discuss things we don’t like to do.
There are too many ro allow a specific discussion, but I believe they can all be disposes of by saying that they all emanate from one basic dislike common to all of us. We don’t like to talk to people about something they may not want to talk about. Any reluctance to approach someone, to suggest a change in their activity to persuade them to take a new approach is caused by this one basic dislike.
Perhaps you have wondered what is behind this peculiar lack of welcome on the part of those we’re trying to persuade. Isn’t it due to the fact that our prospects are human too?
And isn’t true that the average human being is highly resistant to change even when its for their own improvement, and us therefore prone to escape our effortd to persuade them to do something they don’t want to do by striking at the most important weakness posses–our desire to be appreciated?