Those who who know me know how busy I can get. For instances, in the lsst three days, I have launched a poetry event dubbed ‘Maneno’, which meant getting home at around 3am; the following day, I had to memorise a script for a new series that features Serah Teshna and again wrapped up at 3am; I got up at 6am the third day to get to the airport in time, landed in Mombasa and then checked into a hotel in Kilifi. In short, I slept a total of 11 hours over these three days. As much as I talk to you each week through this column and share tipscthat help me build my brand, I sometimes push the envelope too far. Sometimes it is the drive and other times it’s the opportunity. I had a conversation with a friend recently qnd he asked me if working hard is the ultimate secret to success. But when I thought about it, I realised it isn’t- it’s just an ingredient.
“No matter how small a business is, the level of respect you have for its accounts should be similar to what you’d have if it were a multinational corporation.”
You need a number of elements to come together, and they’ll automatically attract succes. Our conversation got me thinking. What did I do that turned me into the person I am today? The main dilemma we had with this friend is that he was having what we dubbed ‘delayed success’. But before you start getting stressed about the money in your account or the car brand you’re driving, keep in mind that success is relative. We came up with a few points on why success isn’t coming as fast as my friend would like, and this is based on personal stories I feel many of us can identify.
1. Hardwork alone doesn’t make you successful.
2. Take your time.
Don’t get me wrong; my friend is a creative guy, and by that I mean he has these futuristic idead that might eventually change the world. However, this has turned into a problem over the years. He reminds me of the younger me. I had all these great business ideas, but since I was in an ‘unsure state’ state, I wanted all of them to work. I ended up trying them all, and by the time I realised that I wasting time, two years had passed and I hadn’t accomplished anything tangible. I regrouped. The trouble is that most young entreprenuers are ambitious but give up easily. I had to go to a point where I was so frustreted and broke that I updated my CV and sent ot out. However, every time I pressed the ‘send’ button, I felt like I was running away from my density. I remember feeling really loe that whole week when I was liiking for a job. I got a call that Friday, and was asked if I was willing to come work under probation, and then thwy would do a review after two months. I agreed. I even shaved and bought a few ‘presentable’ outfits. However, the night before I was due to report to my new job, I changed my mind. I knew and felt that my destiny was more than jyst seating behind a desk and reporting to a boss. I decided to work harder and smarter. A few months later, I had set up a shop at Imenti House, I had a branding office along River Road and I launched my musoc career along with a clothline. We give up too easily.
There’s a difference between closing because you’ve tried all avenues and closing because you’ve seen a sign of failure.
The other issue I had, and which I noticed earlier than my friend did, was around money. What helped me is that I got involved with the family budget even before I had strong businesses. In high school, I sold man dazis and T-shirts, and used some of the money I made to help my mother pay my fees. After I finished school, I pledged to help with the bills at home. This gave me early knowledge of budgeting and setting spending priorities. I’m sure you’ve had times when you had money after a few day you can’t tell where it went. What most young people are doing is spending more than they make. This often means you’ll never know how your business is doing. In my years of entreprenuership, I’ve learnt that no matter how small a business is, the level of respect you should be similar to what you’d have if it were a multinational corporation. Dj Loop taught me that. Always in what made you money in the first place, and then sabe, take a risk on an opportunity and, once in a while, reward yourself.
You need to know when to move on to a new venture. Whenever one of my businesses is stable, I take the ‘experimental’ budget and try out a new venture. By the time you’re establishing a new route though, the initial business should be in an automatic gear.
Business are selfish, they want you all to themselves. If you cant’t afford to give them the attention, then you will not see the results you project. Thats why having a great idea doesn’t equal success.